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Creating killer business cards for the digital age

Why are business cards still popular in the digital age? When everything from business proposals to signing contracts is done digitally, a business card keeps it personal. Creating a great first impression followed by retention are critical issues for your card – so how do you stand out from the crowd and make sure your business card stays in your client’s wallet?

Stay consistent with branding

Before you even begin to think about the look and feel of your card, your branding needs to be rock solid. For a start-up this gives you an opportunity to make your mark. For a more established business it’s all about consistency and placing your logo and corporate colours front and centre. Staying consistent with your branding helps build brand recognition and awareness.

Define your brand identity

Your business card needs to communicate your business values and brand identity. If that seems a lot for a card to convey, break it down into a series of questions:

  • If your brand was a person, what would they be like?
  • What are the core beliefs of your company?
  • How do you differentiate yourselves from the competition?
  • What does your brand voice sound like?
  • How would you describe your business in three words?

Create an attractive design

Reflecting your brand identity in a card might seem a stretch, but design can do most of the heavy lifting. Keep it elegant and simple with a two colour design, or use your corporate colours in contrast against black which always conveys professionalism.

Remember you have two sides to your card, meaning that one can carry your logo and the other your personal information. Typography and scale are also important, with bold oversized fonts currently the smart way to make a strong impact.

Choose plastic

Where once the impact of your card was measured in card stock (remember American Psycho?) now plastic is the material of choice. It’s durable and versatile, presenting your brand with the same look and feel as a trusted credit card and conferring legitimacy and professionalism on your business.

Plastic won’t fade, crease or wear, meaning that your critical information stays looking as good as the moment it was printed. And that confers a very strong impression about your trustworthiness as a brand. Your plastic business card is designed for the long haul, just like your business.

Let’s get started today, get a quote or order online