Starting your own business is as exciting as it is stressful, yet one of the most important aspects to consider will be how you present your business to the world. Branding brings together several schools of thought in both the creative and cold-hard-business fields and it is pivotal to the success of any new business.
Within this article, we’ll look at the steps you should take to develop an exciting and relevant brand around your business.
When considering a name for your business, think about how you wish for your business to be perceived. For instance, if you are starting a company in the professional services industry such as a law firm or accountancy then the appearance of professionalism and trustability are paramount, and staying away from “quirky” names is advised. Whereas if you are looking at something more consumer-facing such as a flower delivery company or coffee shop then something memorable and fun should be considered.
Brand colour scheme
Choosing the right colours for your brand will help you elicit the desired emotional response from your customers. When choosing your brand colours, try using the fantastic free colour scheme generator from <a href=”https://coolors.co”>Coolors</a> where you can find pre-made colour schemes that designers have pre-generated or generate them yourself from scratch. If you want to be seen as a fun, exciting and “quirky” brand then utilising bright, vibrant colours may be the best foot forward. If your goal is to elicit feelings of trust, calmness and professionalism, more aristocratic colours should be considered.
If you’re setting up a digital business then you should view your website as your shop window. Use images that represent how you see yourself as a brand rather than any old stock photo that represents your services. Incorporate your brand colours tastefully and hire a professional copywriter to refine your message and present it in easy to digest copy on the pages of your site.
Look at your top competitors’ logos and write down which ones you think work and don’t work, and why you think they do or don’t. Then look to hire a professional graphic designer to bring your vision to life. Provide feedback and interact with the graphic designer to make sure they grasp what you are trying to achieve but always remember they have designed 1000s of logos and their professional opinion should always be noted if they recommend taking the design in a certain direction.
Business card design
When networking in-person, having well-designed and high-quality printed business cards can help make you and your business that much more memorable to the receiver. Have your design mocked up by a professional and make sure to be ready to provide them with all the information and materials you have determined earlier (i.e the points mentioned above). Include all your relevant contact information, title and office location on the cards and ensure that the design complements your brand and fits snugly in your potential client’s wallet.
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