We may live in a digital age, but business cards are still as important as they have ever been. They are essential in terms of projecting a professional image and networking successfully. However, this is only going to be the case if your business cards are designed and printed in an effective manner. With that being said, let’s take a look at some of the common business card mistakes you need to avoid.
A business card that looks like all of the rest
One error a lot of business owners make is assuming that business cards are supposed to be boring and uninspiring. This results in them choosing a business card that looks like all of the rest and is ultimately unimpressive. This is the sort of business card that will quickly fade from the memory of anyone who views it, which is the last thing you want. There is no excuse for a business card that looks unprofessional or unattractive today.
Poor quality materials
Don’t fall at the final hurdle. You have put a lot of effort into choosing an impressive design that represents your brand image well, so why undo all of your hard work with poor quality paper? You need to choose a premium quality plastic card that will not easily tear or bend.
Odd design proportions
Good business card designs achieve the right balance. They don’t have text spacing that is too close together nor do they have background shapes that are breaking up the design in weird ways or a section of text that is slightly misaligned. A second pair of eyes is useful here, as someone else may be able to spot something that you cannot.
Harsh colour schemes
There are many different mistakes that you can make when it comes to your choice of colour scheme. These are some of the common blunders you need to avoid:
– Choosing a colour scheme that has too many saturated hues fighting against each other.
– Selecting a colour pairing that comes across as unprofessional or cheesy.
– Going for colours that create a visual contrast that is uncomfortable to look at.
– Choosing a colour scheme that has connotations that clash with your industry.
– Opting for a colour scheme that does not relate to your brand.
Too much visual clutter
Finally, looking at a business card that has everything squished together is very frustrating. You should never have multiple fonts fighting for attention nor should you have several images cramped onto a small card. Not only is visual clutter jarring, but prospective consumers will assume that your company is just as chaotic.