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A Quick Guide to Membership Card Printing and What You Need to Know 

A Quick Guide to Membership Card Printing and What You Need to Know

There are many different things to consider when it comes to membership cards. Do you want a plastic card or a paper card? What kind of design will you choose? How do you want to print them? 

In this article, we’ll detail the advantages and disadvantages of membership card printing, as well as how to choose the right type of card for your business or organisation. 

 

What is Membership Card Printing?  

Printed membership cards are a vital component of any business. This includes local companies, national retailers, and service providers. The purpose of printed cards is to provide loyal customers with access to unique offers, events, members-only content, and discounts on goods and services.  

Printed cards also boost customer retention by providing added value for existing clients while encouraging brand advocacy through word-of-mouth marketing.  

More diffuse benefits include member validation in settings where an official form of identification may be required (such as concerts or bars), authorisations for entry into restricted premises (such as private clubs), proof of participation in corporate workgroups, evidence of insurance coverage eligibility, support senior living communities, company meal ticket, and more. 

What are the Advantages of Membership Card Printing? 

Save Time and Money 

You can save time and money by cutting back on paperwork with membership cards. Instead, you’ll only need to print out one card per person instead of creating an individual file for each member like you would with a name tag or business card. 

 

Ease of Access  

Membership cards are extremely easy to use because they prove your organisation’s membership. Simply flash the card at someone who doesn’t recognise it, and they will know how to address you without needing any other information. 

 Also, membership cards let people access exclusive events easily by acting as tickets. All they have to do is show the card at the door. 

 Increased Brand Awareness  

Printed membership cards can help increase brand awareness for your business or organisation. By having a unique design or logo on your card, you can create a sense of exclusivity and strengthen the connection between your members and your brand. 

Added Security  

If you need to track down lost members, a membership card can provide an extra level of security by including a unique identifier number or barcode. This way, you can quickly and easily find out who has lost their card and update their information in your system. 

Promote Engagement 

Printed membership cards can also be used to promote engagement among members. For example, you could include exclusive discounts that are only available to members on the back of your card, or you could send different variants of your membership cards out at different times so members can collect them. 

 

What Are the Disadvantages of Membership Card Printing? 

Higher Cost

Unlike paper name tags, membership cards have a higher upfront cost. For example, if you need custom plastic cards for your organisation, they will always be more expensive than paper cards because fewer plastic cards can be printed per print run. 

 

Limited Design Options  

When it comes to membership card design, there are usually much fewer options than with other types of printing jobs. While you could choose from various colours and text styles when designing a business card or brochure, the options are extremely limited for membership cards. 

 

Less Creative Control 

Because of the limited design options, you won’t be able to take the same kind of creativity with membership card printing that you would with other types of printing jobs.  

Confusion Over Printing Type  

Because there are two types of membership cards (plastic and paper), it can be confusing to figure out which type to order or how they work together. 

 

Limited Usefulness After They’re Printed  

While both paper and plastic membership cards can last for a long time if treated properly, it becomes difficult to reuse them once they’re printed. So while business cards will never become unusable no matter what happens to them, your printed membership cards may end up in the trash after a single-use. 

 

How to Choose Membership Cards For Your Business or Organisation?  

Now that we’ve looked at the advantages and disadvantages of using membership cards, let’s take a look at how you can choose the right type of card for your business or organisation: 

 

Determine the purpose of the card  

Before choosing the right type of membership card, you need to determine its purpose. What do you want it to do? The answer to this question will help guide your decision-making process and make it easier to find the right type of card for your needs. 

 

Consider the design of the card  

When you have membership cards printed, you want them to be visually appealing and representative of your brand or organisation. Take some time to consider what kind of design would best suit your needs before settling on a final option. 

 

Make sure the card is easy to use  

One of the most important factors to consider when choosing a membership card is how easy it is. Cards that are difficult to use or manipulate will quickly lose their value, and they can even end up costing you money in the long run. 

 

Before settling on a membership card design, make sure that your customers or employees can easily use it and navigate it without any problems. After all, if people don’t want to use the card you provided for them, there’s no reason for them to keep track of it. 

 

Other few things you need to take into account: 

 

  1. It would be best if you chose a high-quality card printer that offers durable plastic or paper cards custom-designed with your business’s unique logo and colour scheme. 
  1. If possible, have one card for internal use and another for external use, so members don’t get confused when they ask for them at an event or door. 
  1. When choosing between plastic and paper cards for your business, consider how your members will most often use their cards. Plastic is more durable than paper but will cost more upfront; while the paper may not last as long, it can be more affordable. 
  1. Depending on the nature of your business, you may want to have pre-printed cards available for pick up or let members print their cards with a membership number when they join. 

 

Conclusion

When choosing plastic membership cards for your business or organisation, it’s essential to carefully consider all of your options and make sure you’re choosing the right kind of card.  

By taking into account the purpose of the card, the design of the card, and the material it’s going to be printed on, you can ensure that your members have a good experience using their membership cards at all times. 

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