While businesses and large companies are working towards a paperless office environment, the power and significance of a business card still hold strong. If your company doesn’t have business cards, then you are missing a key promotional opportunity, which does mean you might be missing out on potential customers.
Even if you do have a business card, it is important to remember that not all business cards are created equally. If you want to ensure that your card will make the right impression, then there are a few key design tips that you need to consider.
1. Follow basic design principles
While it may seem obvious, there are a number of key design principles that must be adhered to, just as they would in the design of any promotional material. Keep your copy at least 5mm from the edge of the card, ensure that your brand name and message remain the main focus, and get your material printed at 300dpi to ensure that the quality is good enough to impress new clients.
2. Design your card in line with your industry
The industry that you work in is key to designing your card, and a clever design will incorporate elements of that industry into the text and images. So all creative companies should ensure that their cards suggest an element of thinking outside of the box, whereas accountancy firms would be best to stick to something more traditional.
3. Use special finishes
A great way to add impact to your cards is by adding special finishes to them, making them stand out to any prospective client. Metallic inks, raised writing, and foil blocking can all be used to give your business card something special, showing that your company is willing to go the extra mile in all aspects of their business.
4. Consider plastic business cards
If you really want to make yourself stand out, then consider getting plastic business cards printed. Not only are they far more durable than paper cards, meaning they are less likely to get destroyed in a client’s pocket, but it also makes your business look a lot more official.
At Plastic Card Experts, we pride ourselves on printing high-quality plastic business cards for your business, helping you to stand out from the crowd. To see what our plastic business cards look like, you can request samples from us.