Many people think of the business card as a quaint throwback to the pre-digital age, however, the reality for those in the know is quite different. Business cards are an invaluable asset in any business, particular SMEs, and it’s highly important you always have one to hand. Here’s why.
Networking doesn’t just happen in prescribed locations at pre-arranged times, you never know when you’re going to make the connection that could facilitate your business taking the next step forward. Even standing next to the right person in a lift can be the perfect opportunity to network.
When that happens you need to make sure you have your business details on hand. You need to make your pitch inside of a minute, and make sure they have something tangible to walk away with that tells them all they need to know about your business and how they can make contact.
When you have a business card to hand wherever you go you’re giving off the image of being prepared for anything, and that’s going to translate through to the business you run too. It’s a great way of building that initial trust with prospective customers.
Having a well designed, crisp, and communicative business card available at all times lets people know you’re prepared for every eventuality and that you’re the type of person who doesn’t let an opportunity go to waste. It makes a considerable difference for such minimal investment.
Carrying business cards is no chore. Just a few placed neatly into your wallet or phone case and you don’t have to think about them again until it’s time to hand them out. If you invest in plastic business cards, they’re even more likely to stay neat and tidy too.
The relatively low cost also means that if you run a small business you can still make the most of the benefits that business cards have to offer. Whether you need just fifty printed or five thousand, the costs are never going to get away with you when budgeting matters most.
